How to Get Reviews for Self-Published Books
Posted by Jane
Today's guest post is by Joel Friedlander, one of the most informative people I know on the topic of self-publishing. Go visit his blog, or follow him on Twitter.
- Pick the right reviewers. This is the single most important thing you can do to help your review program. Find out what kind of books the reviewer likes to review, and only select appropriate reviewers.
- Query the reviewers. Check each reviewer’s requirements. Some want you to just send the book, but many ask for a query. Some review e-books, many do not. Conforming to their requirements saves both of you time.
- Send the book. In your query make sure to offer both versions of the book, the PDF and the print copy, or both.
- Follow up. Don’t stalk or harass the reviewer, who is probably doing this in her spare time. But if you haven’t heard anything after a few weeks, follow up to see if they still intend to write the review.
- Thank the reviewer. It’s common courtesy, but it also shows you appreciate the time and effort someone else took to help bring your book to the attention of more people.